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64 years ago, a visionary had dreamt a dream. A dream of building a world-class organisation. A dream of employment generation and betterment of the lives of his fellow villagers at Kopargaon. Late Honourable Shri Shankarraoji Kolhe Saheb- an agriculture graduate and a first-generation entrepreneur and a disruptor was working in Europe. He was poised to open a factory in Switzerland. However, there was an indomitable hunger to do something for his country and specifically his village. That’s how the foundation of Sahakar Maharshi Shankarrao Kolhe Sahakari Sakhar Karkhana Ltd. was laid. His dream was backed by poor, illiterate small landholders of the Kopargaon Taluka. From a humble start, the group today has diversified interests in Education, Sugar, Liquor, Ethanol, Chemicals, Pharma, Power and Solvents as well. 

In the early 1980s, under the visionary leadership of Late Honourable Shri Shankarrao Kolhe , Sahkar Maharshi Shankarrao Kolhe Sanjivani Sahkari Sakhar karkhana established its first liquor division by introducing Country Liquor CL1 - 36. The product introduced under the brand “Sanjivani Bobby Santra” became an instant market hit among country liquor enthusiasts. By 1996, SMSSK Ltd became one of the top Country liquor entities in India.

With the liquor market getting organised, Sanjivani Spirits started working on introducing different flavours to meet the rising market demands. These diverse brands were appreciated by our customers and helped successfully positioned Sanjivani Spirits as one of the leaders in the mass market segment.

Sanjivani Spirits has always aimed at creating a one-to-one relationship with all its consumers. This allows brands to treat everyone as an individual in their own right and respond to the unique desires of all the consumers.


Holistic growth and prosperity for everyone has always been my core philosophy. We must together find innovative ways and products that will take us on the path of progress. Through perseverance and hard work, we have emerged as a large group operating in various sectors across numerous verticals. Across the Group, we have always inspired trust, integrity and transparency in all our business dealings. Change is the only constant. Hence, our employees, vendors and stakeholders are actively encouraged to think, evolve and act.

Late Honourable Shri Shankarraoji Kolhe Saheb



Honourable Shri Bipindada Kolhe
Honourable Shri Vivekbhaiya Kolhe

In the last 64 years, the Sanjivani group has grown up with India. Today’s India is a land of opportunity and each one of us at Sanjivani Group is poised to develop each stakeholder in our society. Apart from following the best global practises in manufacturing and quality control, we are also setting benchmarks in human resource development, operations management, and CSR activities.  

The sky is the limit as far as future opportunities are concerned in the liquor industry. While this provides an impetus for our sustainable growth, our company is also duly careful that from amongst the multiple choices of attractive businesses available, we always make the right choice. Our company’s business model and its risk management policies and mechanisms are being constantly reviewed and upgraded.

Sanjivani Group is constantly evolving and ushering new paths of progress with the blessings of Honourable Shri Shankarrao Kolhe Saheb and under the wise leadership of Shri Bipindada Kolhe. Sanjivani Group’s Liquor Division is all set to change the landscape of the Indian Liquor Industry with the best of R&D support currently available in India. The product range and quality of products manufactured by our liquor division are setting new benchmarks in the industry. Putting our consumers at the centre of our product development, we are constantly striving to bring out new flavours that give unmatched taste and will be loved by all. The company has prudent growth plans and we have hired the best minds in the business to spread our wings all over the country with an wide array of products and services.     



A serendipitous mix of regulation and business opportunity resulted in our foray into the alcohol business, an adjacency to our core segments. As with any fast-moving consumer good, quality is the winner at the end of the day. We leave no stones unturned to ensure optimum quality products.  

Honourable Sir Bajirao Suttar Saheb



Honourable Shri Shantam Shukla
Honourable Shri Pankaj Dhawan

Our key strategic priorities are to ramp up our production capacity at optimum costs through efficient use of technology, automation and digitalization; refocused capital investments to enhance profitability and sustainability, and sustained exploration to add and upgrade resources.

Welcome to this new phase of our company, which will be technology-driven and will ensure that our growth story continues well into the future, creating long-term sustainable value for our stakeholders.

"Customers first " is our motto at Sanjivani Spirits, which has led us to be a unique organization in terms of its culture and development. Our team is always ready to go that extra mile to provide the unique taste and quality that our customers have come to associate with Sanjivani Spirits.

​We constantly strive to spread our wings and expand into new horizons. Our expansion plans are very dear to us and for that, we have a large pool of skilled employees. To us, each and every employee is our most prized possession, and it is our sincere and consistent commitment to being as professional and valuable to everyone. 


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To be the best country liquor 

manufacturer in all aspects of our business as perceived by customers and dealers.

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To ensure socially acceptable practises and to provide high-quality liquor at affordable prices to our mass patrons. 

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